Now that Halloween’s over, which marks us to a new month bringing us much excitement as 11.11 inches closer.
And no, we’re not talking about the time 11.11 a.m. or p.m.
We’re talking about November 11. Also known as 11.11 Singles day. That’s right, even solo individuals get to have their own happy celebration in honor of being single. In fact, we can also take this opportunity as a reminder that we should appreciate our families and friends.
So, where did this special day originate from?
How Did It Start?
It originated at Nanjing University, China in 1993, which grew out as a university’s dorm culture to celebrate and curb out the negativity of being single. The holiday was named Single’s day because of its date; 11/11 (November 11), which consists of four “ones,” representing four singles.
Due to the resemblance of the number – one (single), 11th of November (11/11) was picked as the day to celebrate Singles’ Day. With the rise of single-hood in China due to the gender gap, people started embracing this occasion more.
Alibaba spotted the commercial opportunity on this occasion back in 2009 and capitalized it. They began launching the “Double 11” deals then.
Image from: MIT Technology Review
This was an ideal chance to boost sales as this occasion falls right between China’s ‘Golden Week’ national holiday in October and the Christmas season.
By 2011, more than $656 million was spent across Alibaba’s platform alone that day. Singles’ Day in 2011 was dubbed the Singles Day of the Century because it was 11.11.11. Sure enough, sales almost quadrupled the following year.
11.11 is The World’s Biggest Online Shopping Day of the Year
Singles’ Day has now become an all-inclusive global shopping festival.
Image from: South China Morning Post
Alibaba alone has hit $17.8 billion in sales on 11.11 last year, and is expected to blow through that number this year!
This big sales day (11.11) is gradually reaching a global scale over the years, involving companies like Facebook, Netflix, Amazon, Google, Lazada, Baidu, Shopee and many more.
Other American retailers like Zara and Tesla have also participated in this Double 11 mega sale. It has now become a global marketing strategy for various companies and international awareness is expected to grow each year.
It’s a Season, Not Just a Day
When you think about Double 11 (11.11), you don’t just think about an ONE-DAY-SALE. You think more like…..a month ahead, or the entire month of November.
Limiting sales at such a massive scale to only 24 hours also means having a warehouse and shipping capacity constraints. There is only so much that can be pumped out through these systems within a day.
Image from: Business Insider
Hence, you’ll usually start to see teasers, special promotions, or pre-launched sales from the start of November almost everywhere leading up to the BIG DAY. Sales don’t usually stop at 11.11, it usually goes on for another few more weeks until the end of November (some even ahead of that).
Of course, Flexiroam will not miss out on all the fun too. We’re here to join the Double 11 Sales Hype!
We’re bringing you the best deal in town on Nov 11.
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