Home » News » Flexiroam to raise up to A$12million in IPO. Budget roaming service provider to offer new products and expand Asia-Pacific presence

Flexiroam to raise up to A$12million in IPO. Budget roaming service provider to offer new products and expand Asia-Pacific presence

KUALA LUMPUR, MALAYSIA, 20 APRIL 2015 Flexiroam Limited (“Company”), a budget international roaming service provider in the Asia-Pacific region, is seeking to raise up to A$12million through an initial public offering (“IPO”) on the Australian Securities Exchange (“ASX”). The company had recently opened its prospectus offer document after it was reviewed by the Australian Securities and Investment Commission (“ASIC”).

The Company is looking to raise up to A$12million from its IPO through the issuance of 60 million shares to the general public at 20cents each (maximum subscription), with a minimum subscription of A$8million. At maximum subscription, Flexiroam is expected to have an estimated market capitalisation of A$40.38million.

Flexiroam is the ultimate parent company of Flexiroam Sdn Bhd, a Malaysian-based wholly-owned subsidiary. Flexiroam Sdn Bhd offers international roaming services for outbound travellers from eight different countries to destinations in over 200 countries and territories around the world.

The Company’s founder and CEO Kenn Tat Ong (Jef) said: “We are excited to announce this tremendous milestone in the life of Flexiroam which is the proposed listing on the ASX. This marks a new beginning for Flexiroam and I am excited to share this journey with you as we take the company to the next level.”

Flexiroam was established in 2011 with a mission to bring affordable roaming solutions to travellers globally. Over the years, the company has developed a range of products such as digital roaming passes and global SIM cards to deliver an extraordinary roaming experience for travellers. Its service coverage extends beyond 200 countries with access to 580 telecommunications providers globally.

“Since its inception, Flexiroam has saved travellers millions of dollars in roaming charges and has grown its subscriber base to over 300,000. Through this IPO, we hope to provide further innovations in telecommunication technologies to make the roaming experience more convenient and user-friendly. Our goal is to expand the Flexiroam brand in Southeast Asia and introduce it to the rest of the Asia- Pacific region,” said Ong.

At present, Flexiroam’s core products include the Flexiroam Roaming Pass and the Flexiroam SIM cards, which allow outbound travellers to enjoy international roaming services at pre-determined fixed fees that are significantly lower compared with regular international roaming charges. Flexiroam’s products  and services  are supported by the Flexiroam Tracking System (FTS), a cloud-based tracking system that allows global access to its products.

Based on the level of subscription achieved, the company intends to utilise the proceeds raised from the IPO to:- (i) further develop and market its existing products; (ii) fund the research, development, and marketing of new products (i.e. Flexiroam Mobile App, Flexiroam Roaming Device and SIM Paste); and (iii) implement Flexiroam’s international expansion plans.

“Our expansion plans are to initially gain access to further markets by developing a large local subscriber base through online means. We will then work with local travel industry partners that will act as distribution channels. Once these are established, we will create new applications and products to delight and retain customers,” said Ong.

Flexiroam intends to utilise A$2million (or 17% of the total proceeds, assuming full subscription) from the IPO proceeds to develop, market and distribute the Flexiroam Mobile App. The Flexiroam Mobile App is a new product (beta trial expected to commence next month) that will allow travellers to make calls from their smartphones using Wi-Fi or other Internet connection without requiring the receiver of the call to have the App.

Another future product that Flexiroam intends to launch is the Flexiroam Roaming Device, which is a 4G-enabled portable Wi-Fi device that allows unlimited voice and data roaming. “We are also developing the SIM Paste, which is a thin microchip-embedded film that converts the user’s phone into a dual SIM phone when used overseas,” added Ong. Beta trials for the two products are expected in July and October 2015, respectively.

Flexiroam services are currently offered to outbound travellers from eight countries – Malaysia, Singapore, Indonesia, Australia, Canada, Hong Kong, the US, and the UK. Upon the successful completion of the IPO, Flexiroam intends to expand its business in Singapore, Thailand, and Indonesia. Flexiroam also plans to expand its operations into China, Hong Kong, and India, if the IPO achieves full subscription.

“The telecommunications industry is a multi-billion dollar industry. In 2013 alone, there were approximately 99 million international outbound travellers from Malaysia, Singapore, and Indonesia alone,” said Ong. In 2011, the Asia-Pacific region makes up 34.3% of the world’s tourists with Southeast Asia being the second largest source of outbound tourism in the region. This growth in international travel has led to the growth of the international mobile roaming market. For the nine-month period ended 31 December 2014, Flexiroam Ltd recorded revenue of approximately A$3million and a net profit of approximately A$0.2million.

On completion of the offer, 2.7 million advisor shares will also be offered to the Company’s corporate advisor, Trident Capital; and three million advisor options with an exercise price of 20cents each and an expiry date three years from issue.

Ong said: “We would like to thank our customers, suppliers, partners, and everyone who have been instrumental in bringing us to where we are today. It has been a great pleasure serving and working together, and we hope that you will continue to support us through this new and exciting phase.”

Patersons Securities Limited is the lead manager of the IPO, while Trident Capital is the corporate adviser. For further details, please refer to the Limited Replacement Prospectus on Flexiroam’s website: http://investor.flexiroam.com.






Lodgement of the Prospectus with ASIC

15 April 2015

Opening Date for the Offer

15 April 2015

Closing Date for the Offer

19 May 2015

Dispatch of Statements of Shareholding

2 June 2015

Expected date for New Shares to commence trading on ASX

16 June 2015


FLEXIROAM LIMITED is the parent company of Super Bonus Profit Sdn Bhd (a company incorporated in Malaysia), which in turn holds 100% of the issued capital of Flexiroam Sdn Bhd (a company incorporated in Malaysia). Flexiroam Sdn Bhd is a Malaysian- based telecommunications business, offering budget international roaming services for outbound travellers from eight countries to destinations in over 200 countries and territories around the world.



For more information, please contact: investors@flexiroam.com

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